People fund what they feel a part of creating.
A feasibility study is a way to test your case for support (plan) and fundraising goals to see if they are realistic and achievable, by asking the advice and opinions of your largest donors and other community leaders.
Goals of the Feasibility Study
Confirmation of:
- Institutional readiness
- How donors perceive your project & your organization
- Possible volunteer campaign leadership
- Who are your top prospects
- Giving levels & dollar goal attainability
- External factors
- Uncovered planned/estate gifts
Your Role
- Have a solid leadership team in place and process for decision-making
- Provide access to needed institutional data
- Timely responses to questions and inquiries
- Send/Mail interview invitation letters
- Assist with scheduling interviews
- Partnership mindset
Phase 1: Internal Assessment
This process will provide the data needed for the Study itself and examine three important areas to assess institutional readiness:
1. A compelling case for support (clear vision and priorities)
2. Donors who are compelled by the case (size of pool, affinity, & capacity)
3. Strong institutional support & capacity (effectiveness of leadership & institutional buy-in)
Phase 2 : The Study
1: Campaign Case for Support
2: Campaign Goal/Gift Chart & Interview Questions
3: Feasibility Study Interviews
- Up to 40 prospects (frequency, recency, amount)
- Online Survey)
4: Written Study Report & Findings
5: Presentation of Study Report, Recommendations, and Plan
